5. Who Do You Think You Are
Released as the fourth single from their debuet album, Spice, as a double A-side with “Mama,” “Who Do You Think You Are” was also the official single for Comic Relief’s 1997” Red Nose Day.
In addition to this, the official version, an alternate was shot as well. In the “Comic Relief Version,” as it is called, the Spice Girls are joined by ficitional girl group, The Sugar Lumps, whose lineup consists of: Jennifer Saunders, Kathy Burke, Lulu, Dawn French and Llewella Gideon. Each of the comediennes impersonated a Spice Girl.
Both versions of the video were shot in a pub just north of London in February 1997 and were directed by Gregg Masuak. Melanie C. remembers the day of the shoot: “We shot the video for ‘Who Do You Think You Are’ in a really mad club—a real dive. The toilets were horrible and we had to have our make-up done in a Winnebago. The vibe was excellent, though—I think it was my favourite video because it was such good fun. I felt like a proper pop star. […] It was just how you imagine it when you’re young.”
As this song was never released as a single Stateside, it wasn’t until after the Spice Frenzy of the late 1990’s was over that I discovered this video. It’s definitely pretty cheezy, but as asserted by Melanie C., it was all about the fun.
